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Italy's number-one brand of coffee has been roasting its fine line of coffees, unequaled in taste and freshness, since 1895. Lavazza Qualita' Oro is a special selection of the best 100 percent Arabica coffee beans which produces a coffee that is superbly refined in flavor and aroma, the ideal coffee for special occasions and for people who insist on perfection. A top quality blend of first-class roasted coffee beans especially roasted for modern espresso machines. Can be brewed in espresso or filter drip machines. Exceptional strength, body, flavor and aroma. From Turin, Italy. From Lavazza's wide range of coffees, you're sure to find just what you're looking for.