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The Urbano family business began operating in 1946 in the town center, where the company's founder, aided by his wife, began roasting small amounts of coffee beans at an artisan level. The fundamental rule was the meticulous selection of the very best green coffee. The founder's technical knowledge and his sensitivity towards customer requirements, joined by research and experimentation with top quality blends, transformed the artisan workshop into a small family business in the middle of the 1950's, operating with the latest equipment and deeply rooted in the provincial territory. The unwavering faith of its customers, the guarantee of coffee with constant quality and the tireless search for new formulas to satisfy the demands of an evolving society enabled the company to increase the sales volume. The new millennium witnesses a dynamic company, heading into the future, with the aim of being one of the sector's top leaders on the world markets. A past characterized by years of tradition. The present-day certainty of excellent quality guaranteed by constant attention to every processing phase during the preparation of the blends. A future filled with the promise to continue devoting artisan-style attention to preparing coffee, as a guarantee of the Miscela d'Oro brand in the world.